Cpursework Evaluation: Institutions

There are advantages and disadvantages for getting the magazine distributed with a large and a small time publisher.


The big-time publishers can get the magazine published and distributed within a large area, which is good considering you will have a wider audience and plenty of income. However, it also has the downside, a big-time publisher, such as Bauer, will ask for a lot of money to publish it to such a wide area, but with a larger income it may be much more possible to maintain the income and outcome of money. Not to mention the possibility for selling advertising space. If I were to publish my magazine with a company like Bauer, I would have more business with advertisers because their products would be advertised in a wider area, so more money would come in to pay for the distribution.

On the other hand, a small time publisher (like with a fanzine) would be cheaper. I would have to pay less money to get my magazine published and distributed but to a small area. To get my magazine published to a smaller area, means that I would have a smaller audience and thus less money coming in from both the audience and possible advertisers. People looking to advertise don’t want to go to a magazine that isn’t well known to advertise because people would be less likely to read it and therefore not likely to look at the adverts.

So in comparison, it would be much more profitable and beneficial to go with a big-time publisher where my magazine can be distributed to a larger area/audience and a greater income from companies, willing to may more to advertise their products in a well-known magazine.